KM

Kruz McCollum

Portrait of Kruz McCollum

Head of AI at Armada Law. Founder and CEO of Vannor and Skyline Digital Marketing, and Chief AI Officer at Confluunt Advisors.Based in South Carolina. LinkedIn

Companies

Where he works now, and his profile on each company's site.

  • Armada LawHead of AI

    Kruz is Head of AI at Armada Law, where he leads the firm's adoption of AI.

  • VannorFounder & CEOFounded 2025, Greenville, SC

    An agentic marketing company. Vannor's AI agents run a brand's search content, paid ads, landing pages and social posts end to end, from research to publishing, on hardware Vannor owns.

    vannor.aiHis profile on vannor.ai

  • Skyline Digital MarketingFounder & CEOFounded 2024, Anderson, SC

    A full-service digital marketing agency. Skyline runs SEO, paid ads, websites, content, social and email for local businesses and national brands, with in-house developers on every account.

    skylinedigital.marketingHis profile on skylinedigital.marketing

  • Confluunt AdvisorsChief AI Officer

    Confluunt places experienced executives inside growing companies to run what isn't working. As Chief AI Officer, Kruz helps clients find where AI pays off and put it to work alongside the systems they already run.

    confluuntadvisors.comHis advisor profile

About

Kruz came to marketing and AI from engineering. He worked in network infrastructure, website development and cybersecurity, including finding and reporting security vulnerabilities for companies such as Google and IBM.

He started Skyline Digital Marketing in 2024 because most agencies don't have the technical staff to fix what they find. Skyline treats a marketing problem the way an engineer treats an outage: find the root cause, prove it, fix it, then make sure it stays fixed.

He founded Vannor in 2025 as the infrastructure company behind Skyline's AI work for clients, and it became its own product, launching agentic marketing on October 10, 2026. Its AI agents research what customers search for, decide what to publish, write in the brand's voice, check their own work, publish and learn from the results.

Today he is Head of AI at Armada Law and Chief AI Officer at Confluunt Advisors.

Press

Announcements that quote him, newest first.

Certifications

29 current, in agentic AI, cybersecurity, Google Ads and analytics, and compliance.

AI and agentic systems 10

Vanderbilt University and Google, 2026

  • Agentic AI and AI Agents for Leaders certificateAgentic AI and AI Agents for LeadersVanderbilt University
  • Google AI Professional Certificate badgeGoogle AI Professional Certificate
  • AI for Research and Insights badgeAI for Research and Insights
  • AI for App Deployment badgeAI for App Deployment
  • AI for App Building badgeAI for App Building
  • AI for Content Creation badgeAI for Content Creation
  • AI for Writing and Communicating badgeAI for Writing and Communicating
  • AI for Brainstorming and Planning badgeAI for Brainstorming and Planning
  • AI Fundamentals badgeAI Fundamentals
  • Accelerate Your Job Search with AI certificateAccelerate Your Job Search with AI

Cybersecurity 9

Google, 2026

  • Google Cybersecurity Professional Certificate badgeGoogle Cybersecurity Professional Certificate
  • Foundations of Cybersecurity certificateFoundations of Cybersecurity
  • Play It Safe: Manage Security Risks certificatePlay It Safe: Manage Security Risks
  • Connect and Protect: Networks and Network Security certificateConnect and Protect: Networks and Network Security
  • Tools of the Trade: Linux and SQL certificateTools of the Trade: Linux and SQL
  • Assets, Threats, and Vulnerabilities certificateAssets, Threats, and Vulnerabilities
  • Sound the Alarm: Detection and Response certificateSound the Alarm: Detection and Response
  • Automate Cybersecurity Tasks with Python certificateAutomate Cybersecurity Tasks with Python
  • Put It to Work: Prepare for Cybersecurity Jobs certificatePut It to Work: Prepare for Cybersecurity Jobs

Google Ads and Analytics 9

Google, 2024

  • Google Ads Search Certification badgeGoogle Ads Search Certification
  • Google Ads Video Certification badgeGoogle Ads Video Certification
  • Google Ads Measurement Certification badgeGoogle Ads Measurement Certification
  • AI-Powered Performance Ads Certification badgeAI-Powered Performance Ads Certification
  • Conversion Optimization Certification badgeConversion Optimization Certification
  • Google Analytics Certification badgeGoogle Analytics Certification
  • Dive Deeper into GA4 Data and Reports badgeDive Deeper into GA4 Data and Reports
  • Grow Offline Sales Certification badgeGrow Offline Sales Certification
  • Privacy for Agencies and Partners Certification badgePrivacy for Agencies and Partners Certification

Compliance 1

360training, 2026

  • HIPAA for Business Associates badgeHIPAA for Business Associates360training

See all 29 with credential IDs on LinkedIn

Contact

The quickest way to reach Kruz is through the company your question is about.